What To Look For When Hiring A Creative Director
The typical search for a creative director is lengthy, so you’ll have some time to get to know the individual who someday may be driving the direction of your brand. You can also look for the best creative services through various websites.
Over your rounds of interviews, you will want to ask questions and pay special attention to answers that represent the following characteristics.
1. Updated portfolio
You can't or shouldn't hire a creative director without a portfolio. Some job seekers today believe that their experience alone is enough to get started, but portfolios offer more than ready-made projects that hiring managers are more likely to find on their own.
The updated portfolio – assuming it's a website built from scratch, as it should be at this level – shows the candidate's unique style and how they serve as clients. Needless to say, without an updated portfolio, you cannot properly gauge the talent in front of you.
2. High curiosity
The best candidates you will find are those who are curious about anything and everything related to their craft. These are people who are likely to be at the forefront of marketing innovation and understand how to make your business stand out from the ever-crowded landscape. Do you ask a lot of questions? Do they read industry blogs, follow influencers, and acquire new skills? The answers to these questions can help you identify candidates who tick this box.
3. Strategy and vision
It goes without saying that creative directors need vision, but it's just as important to look at the big picture. You'll want to see if your candidate can effectively communicate the strategy behind the patterns in their portfolio.