What Makes A Good Product Packaging ?
If you’re in the manufacturing business, you understand that having an outstanding brand is critical to your success.
Your brand packaging plays a very important role in a consumer’s buying decision.
it’s safe to say that aside from the product and price, the things that compelled you to initially pick up the product has to do with brand, design and the message on the package.
Having a well recognizable brand, a great deluxe packaging that speaks clearly and directly to a consumer’s specific needs and wants will more than likely motivate an end user to pick up your product.
Image source : google
So while packaging your product, there are some important points that need to focus on :
Overall look & design : Probably one of the most important factors that draws a consumer to the package is its overall design. There are so many things that can make a box stand out – the use of colors, typography, simplicity, the right balance of white space, good use of images or illustrations, etc.
Understand your customer needs :
Know your target customer and provide them with valuable and insightful information and an expressive way that engages and connects to their needs, wants, desires and specific lifestyle.
Sustainability : Consumers are becoming more environmentally conscious and socially responsible and that’s why packages that are recyclable or use recycled materials are motivating factors to many consumers.
So do yourself a favor and invest in a good package for your product.